Shopping malls are invisible wars. In this war, marketing is an important weapon for aluminum alloy enterprises to surpass their rivals. The competitive door and window market, even if there is no strong comprehensive strength, but the marketing way to the end, aluminum alloy door enterprises can stand out, and marketing error, path error, even if a powerful brand endorsement, aluminum alloy door enterprises still difficult to need. Therefore, it is very important to overcome the enemy and win the enemy.
Open door and window - aluminum alloy door enterprise
Nowadays, the marketing of doors and windows can be roughly divided into three realms.
1. drift type
The aluminum alloy door industry of our country is mainly with small and medium aluminum alloy door enterprises, and there are no ideas and no adherence to the aluminum alloy door enterprises. These aluminum alloy door enterprises can be able to survive for a moment. But for a long time, this type of aluminum alloy door enterprises can survive in the industry boom. Once the industry is sluggish, they are the most direct hit.
Small aluminum door enterprises can only think of ways in sales and try to gain competitive advantages in a certain area. After all, the vast area of China, the advantages of aluminum alloy door enterprises are difficult to cover all areas, therefore, small and beautiful aluminum alloy door enterprises in a specific area "King" is the way out of this kind of small aluminum alloy door enterprises. In the economically developed areas, the former business model, only following the road opened by the big aluminum alloy door enterprises, depends on the price war, by copying the money, by the small aluminum alloy door enterprises that beat the edge ball. It will be harder and harder to survive the hardship of the aluminum alloy door Enterprises.
2. master the psychological change of consumers
Most of the more successful doors and windows aluminum alloy door enterprises are in the second level of marketing, that is, sensitive and sensitive to the psychological change of consumers, have the advantage of controlling the channels, so that their products can be sold smoothly, and the profit can be obtained leisurely. Many mature doors and windows brands have a certain fixed consumption group after many years of market ploughing. Some new aluminum alloy door enterprises have correctly foreseen the psychological changes of consumers, and have seen the new market space, developed a brand new marketable product, and can also be based on the market.
However, the psychological change of consumers is constant and the loyalty is not high. Therefore, the aluminum alloy door enterprises in the second marketing realm, with a little difference, will fall into the management dilemma. At present, many of the leading brands of aluminum alloy door enterprises in the market have fallen into an awkward business situation, which is not foreseeable in the consumer psychology that caters to the changing consumer, and is slowly abandoned by consumers. The aluminum gate enterprise, which is in the second marketing realm, is difficult. It must be vigilant at all times, and can not make mistakes, especially not make major mistakes.
3. have core competitiveness
To be able to grasp the core competitiveness in the manufacturing industry is simply impossible. Even a small step can get huge returns. The core competitiveness is compared. Compared with peers, the core competitiveness of the best aluminum alloy door enterprises can not be solved. For example, the water-saving problem of toilets and faucets is the industry's problem. This is the core competitiveness. At present, intelligent doors and windows are a commercial blue sea which can be seen, but intelligent doors and windows are involved in many technical problems, who can lead the field of intelligent doors and windows, and grasp the core competitiveness.
For the aluminum alloy door enterprises that have grasped the core competitiveness, they will no longer follow the footsteps of the market, but the market will follow me. At present, some big brand doors and windows aluminum alloy door enterprises, to a certain extent, such as production scale, brand influence, equipment capability, environmental protection ability, channel control, have obtained certain market dominance, but compared with the real core competitiveness standards, there are still lack.
Marketing is the survival base of aluminum alloy door enterprises. In the new era, only in the new era, the aluminum alloy door enterprises can win opportunities and initiative in the market competition only by renewing marketing ideas and continuous marketing innovation.